We don’t plan to fail, we program for success


Corey Green – Co-Founder & Managing Director // Strength & Conditioning Coach

MExerSc(Strgh&Condt)., ASCC., ISAK., AWC/SPC., NSCAM

Coach Corey’s wealth of knowledge is ubiquitous in the field of Strength & Conditioning due to his diverse involvement in various aspects of coaching in multi-disciplinary areas. He is highly regarded among his peers as one of WA’s leading Strength & Conditioning coaches.

Corey holds the highest form of qualification in this industry, a master’s degree in Strength & Conditioning. His credentials include Head Strength & Conditioning coach for the West Perth Football Club Colts, senior intern at the Western Australian Institute of Sport (WAIS) and implementing programs for elite athletic institutions the Fremantle Dockers Football Club and the Canadian Olympic Centre.

Corey is currently a senior mentor for the Australian Strength & Conditioning Association assisting with the mentorship of Level 1 and Level 2 recipients of the qualification.

  • BSc. Exer&Sprts Sc.
  • MEx Sc. (Strength & Conditioning)
  • International Society for the Advancement of Kinanthropometry (ISAK) Level 1
  • Australian Strength & Conditioning Association (ASCA) Level 1
  • Australian Strength & Conditioning Association (ASCA) Level 2 Mentor & Coach
  • Australian Weightlifting Coach (Level 1)
  • Functional Movement Screen (Level 1)


Holly Shawcross – Co-Founder & Managing Director // Strength & Conditioning Coach

MExerSc(Strgh&Condt)., ASCAM, NSCAM

Coach Holly is a highly recognised Strength & Conditioning coach yielding the highest form of qualification and certifications in this industry – a master’s degree in Strength & Conditioning from Edith Cowan University. Holly is mentored by Assoc/Prof. Greg Haff (the current president of the National Strength and Conditioning Association [NSCA]) agreed upon by most as one of the world’s leading and foremost authorities on Strength & Conditioning.

Holly is a national level competitive athlete in the sport of weightlifting, she is among the top five 53kg weightlifters in the country at the current date. Holly is also one of Australia’s leading athletes in the Women’s Figure division for various bodybuilding federations at state, national and world level.

Holly’s credentials include the Senior and Head Conditioning Coach for the West Australian National Football League Umpires Associated, the Senior Strength & Movement Coach for Yokine Archery and Archery WA.

  • BSc. Exer&Sprts Sc. (Nut)
  • MEx Sc. (Strength & Conditioning)
  • AIK Kettlebell Instructor
  • Australian Weightlifting Federation B Grade Lifter
  • Fascial Movement Flow Mentorship

Chris Ormsby – Sports Coach

BSc. Exer&Sprts Sc (Exer Phys)., ASCC*

Coach Chris has been a leading personal trainer for over 8 years, developing a passion for understanding the human body and the development of strength, power, conditioning and overall performance.

Chris is a qualified Exercise Rehabilitation Consultant and an Accredited Clinical Exercise Physiologist. His expertise is training individuals suffering from acute and/or chronic ailments, illnesses or conditions. 

Chris has been a State Bodybuilder competer for many years in various federations. This has enabled Chris to develop his knowledge in the ‘artistry’ and ‘science’ of devising progressive resistance training plans to elicit true greatness on the competition stage.






  • BSc. Exer&Sprts Sc. (Exer Phys)
  • Kettlebell Instructor (Performance Training Institute)
  • Optimising Movement Performance (Be Free, MLW)


Nhat Vu – Fundamental Movement Coach

BSc*. Exer&Sprts Sc (Exer Phys)., ASCC*.,

Coach Nhat specialises in fundamental movement skills and uses his expertise in this area to devise exceptional exercise and sports specific tailored programs with true emphasises on improving performance both on and off the field, court or sporting ground.


Nhat boasts some incredible accolades including his employment as a Fundamental Movement and Skills Coach for UniActive in which he trained and still currently trains children ranging from 5 – 7 years of age – this is particularly important to the Institute’s Junior Athletic Development Progam.

Nhat has completed his Sports & Exercise Science degree from the University of Western Australia and is currently undertaking his post-graduate degree in Exercise Rehabilitation. On completion, he will be an Accredited Exercise Physiologist (AEP), with a wealth of knowledge in human movement, strength and conditioning and exercise physiology.

  • BSc*. Exer&Sprts Sc (Exer Phys)
  • Australian Strength & Conditioning Association (ASCA) Level 1
  • Woodford Applied Sports Science (WSSC)
  • Athletic Institute Internship Program – Movement Specialisation


Essex Reid – Sports Performance Coach *in training*

BSc. Exer&Sprts Sc., ASCC., APSC., ISAK

Coach Essex is a graduate of Curtin University in the field of Exercise, Sports & Rehabilitative Science and is currently furthering her education in the Honours program.

Essex is a former National and International athlete for Figure Skating in Singles and Pair based skating, being trained by leading coaches in Australia, Canada and America. Essex holds multiple State Championships and a National title, giving her a great understanding of what it takes to make it at the highest level.

Essex has now retired from professional Figure Skating, however, her passion still remains by being involved as a high-level skills coach in the figure skating field as well as gaining national qualifications as an Australian Professional Figure-Skating Coach (APSC). Essex also holds an Australian Strength & Conditioning Association Certification as a Level 1 strength and conditioning coach. 

  • BSc. Exercise, Sports and Rehabilitative Science (Hons*)
  • Australian Strength & Conditioning Association (ASCA) Level 1 Coach
  • Level 1 Figure Skating Coach (APSA)
  • Level 1 ISAK Anthropometrist


Bryce Williamson –Strength and Conditioning Coach*

MExerSc(Strgh&Condt)*., BSc. Exer&Sprts Sc

Bryce is currently undertaking the highest form of qualification in the industry, a Masters in Strength & Conditioning which he will complete in 2018. Bryce’s passion and pursuit for athletic development across a wide variety of sports has cemented him as an up and coming Strength and Conditioning Coach.

Bryce’s skill set can be described as a holistic approach to long term athletic development. Through research and experience he has come to the understanding that working with each athlete on an individual & personal level is the ideal way to develop their peak performance and athletic ability. Bryce has worked with field based athletes for the past year at Athletic Institute and understands what it takes to train athletes of all ages and training experience.





  • BSc. Exercise, Sports and Rehabilitative Science
  • M Ex Sc. (Strength & Conditioning)*


To read about our current Professional Interns click here